Shelby McGuigan

Shelby McGuigan is an accomplished marketing professional with extensive experience across various roles in digital marketing, eCommerce, and content strategy. Currently serving as Senior Manager of Traffic & Audience at Covetrus since March 2024, Shelby has also held multiple senior marketing positions at Great Pet Care since January 2021. As the owner of When In Aroma Candle Company since July 2020, Shelby combines entrepreneurial skills with marketing expertise to create and sell hand-poured candles and wax melts. Previous roles include Senior Search Marketing Specialist at Quattro and Digital Marketing Specialist at Bailey Brand Consulting, where Shelby developed comprehensive marketing strategies across diverse sectors. Shelby's career began with foundational roles, including Marketing Associate at Nucleus Brands and Digital Marketing Intern at AWeber. A graduate of Susquehanna University with a Bachelor's degree in Marketing, Shelby also participated in a study abroad program in London.