Cowboy
Melissa Whitehead has a diverse work experience. Melissa started their career in 2017 at Luxair as a Kids Entertainment employee and continued in the same role for the subsequent years, working during the summer months. In 2018 and 2019, they had the same position at Luxair. In 2022, Melissa worked as an Account Intern at Ogilvy Social.Lab Belgium for four months. Melissa then joined Cowboy in November 2022 as a Customer Success Expert and later advanced to the role of Senior Customer Success Expert & Community Manager in June 2023.
Melissa Whitehead obtained their High School Diploma in Languages and Literature from Lycée Robert Schuman Luxembourg in the years 2010 to 2017. Subsequently, they pursued their Bachelor's degree in Communication and Media Studies at Université libre de Bruxelles from 2017 to 2020. Melissa continued their academic journey by enrolling in a Master's degree program in Communication and Media Studies at both Université libre de Bruxelles and Université de Montréal. Melissa completed their Master's degree at Université libre de Bruxelles from 2020 to 2022.
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Cowboy
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Cowboy is a Belgian designer that is developing innovative electric bikes for urban riders. Cowboy’s main goal is to improve urban mobility and take commuters to their destination in a more enjoyable, sustainable and efficient manner. Founded in 2017 by start-up entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, Cowboy is headquartered in Brussels, Belgium. Cowboy is the winner of the Eurobike 2017, the Red-Dot bicycle design award 2018 and the Red-Dot “Best of the Best” award for the prototype of the 2019 model. With traffic congestion plaguing metropolitan areas, electric bikes are proving to be the fastest means of transportation, beating cars and ground public transport. Cowboy’s vision is to elevate the daily commute to the next level in terms of speed, comfort and freedom of movement around the city. Cowboy enhances the riding experience by unifying intelligent technology, delightful design and meticulous customer service. Cowboy was founded in Brussels in 2017, raised ten million EUR from international investors (including Index Ventures, Tiger Global and Hardware Club) in the Series A round in autumn 2018 and quickly sold out its entire stock of bikes in Belgium last year. In April 2019 Cowboy launched its second model and introduced it to Germany, France, the Netherlands and most recently Austria.