Shannon McLaughlin

Shannon McLaughlin is a seasoned marketing professional with extensive experience across various sectors. Currently serving as Marketing Manager at Cox & Palmer since November 2021, Shannon has held key marketing positions at SMART Technologies, Hockey Night in Canada's Play On!, Molson Coors, Mdina Enterprises Ltd. for Cisco, Moosehead Brewery, DDB Canada/GMR Marketing, and Bell Media. Expertise includes strategic campaign management, brand development, and budget oversight, with notable achievements such as exceeding sales targets through innovative product launches and executing large-scale marketing campaigns for high-profile clients. Shannon holds a Bachelor of Public Relations from Mount Saint Vincent University, earned from 2003 to 2007.