CPC Healthcare Communications
More than 20 years ago, Kevin started his career in the advertising industry by working for BBDO and then Bates Advertising where he worked on packaged-goods and OTC accounts including Warner-Lambert, Parke-Davis, Nestle, Lever, Carnation, Kimberly-Clark, Eveready and others. After six years in the advertising world, and another three on the client side, Kevin moved to the world of database marketing at Rapp Collins. There he developed relationship-marketing programs for clients such as Grand & Toy, Cadillac Fairview, Air Miles and Household Finance. In 1995, Kevin joined CPC as a partner. He focuses on providing both his strategic-planning and relationship-marketing expertise to a variety of pharmaceutical clients.
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