Mark Solotroff

Mark Solotroff is a seasoned strategic and insights professional with extensive experience in experiential marketing, consumer insights, and business development across various industries. Currently serving as Senior Director at C+R Research, Mark focuses on moderating and analyzing research, particularly in areas such as CPG and adult beverages. Previous roles include Vice President of Insights & Strategy at Havas Chicago, where Mark led the experiential marketing division and contributed to agency growth through key client wins. Mark has also held independent consulting positions, providing strategic direction for major brands and agencies, and has worked at firms like Epsilon and All Terrain, enhancing client relationships and overall marketing strategies. Mark's educational background includes a Bachelor of Fine Arts degree from the School of the Art Institute of Chicago and a specialization in qualitative research from Burke Institute.