C+R Research
Mimie (Michelle) Lund is an accomplished professional in the field of qualitative research, currently serving as Vice President of Qualitative Research at C+R Research since April 2018. Prior experience includes roles as Senior Director of Strategy and Insights at Creata, Strategy Director at Arc Worldwide, and Director of Strategic Planning at G2. Earlier in the career, Lund held the position of Supervisor of Planning & Research at Frankel/Arc Worldwide and worked in Consumer Intelligence at Draftfcb. Educationally, Lund holds a moderator certification in qualitative research methodology from the Burke Institute and completed Level 16 at Alliance Francaise de Chicago. Further educational background includes attendance at Columbia College Chicago.