C+R Research
Valerie Ziegler is an experienced professional in qualitative research and analytics, currently serving as Qualitative Research Director at C+R Research since June 2021, after previously holding the position of Senior Qualitative Research Analyst. Prior to this role, Ziegler worked at Ipsos North America from November 2018 to June 2021, where responsibilities included Analytics Manager, Associate Social Analytics Manager, and Research Analyst within the Communities and Social Listening Divisions. Ziegler contributed as a part-time Instructor Associate at General Assembly in early 2019, mentoring students in data analytics. Earlier experience includes working as a Clinical Research Associate at SCOUT Marketing and conducting research at the University of Guelph. Ziegler earned a Bachelor’s Degree with Honors in Microbiology and Biotechnology from the University of Guelph in 2016.
C+R Research
At C+R Research, a full-service marketing insights agency, we’ve been helping brands grow for over 60 years, delivering great research, deep perspective, and committed client service. We’re known for designing innovative custom methodologies for answering complex marketing questions, high-quality analytical insights and delivering senior-level attention throughout every phase of our clients’ projects. We embrace a “whatever-it-takes” philosophy on every client engagement and are flexible enough to adapt to our clients’ needs, however challenging they may become. We offer an array of effective, customizable techniques for traditional and online qualitative, quantitative, mobile and community-based research both in the U.S. and globally. When the need arises for quick-turn insights, we have a full suite of effective agile research solutions. We are recognized in the industry for our focused knowledge and consultative expertise in the youth and family, Latino and multicultural consumer segments. Our dedicated Shopper Insights practice is led by former client-side researchers who have deep expertise and understanding of today’s omnichannel shopper. And, our suite of Illuminator® shopper solutions provide the most complete, detailed and up-to-date data on consumer purchase behaviors. Whatever the business challenge, our goal is to always provide smartly-designed research and thoughtful insights that inspire decisions and accelerate brand growth. We love what we do and are proud to be selected as one of Crain’s 2021 Best Places to Work in Chicago!