Judy Goodman

Senior Manager, Menu Strategy at Cracker Barrel

Judy Goodman is an accomplished professional with extensive experience in menu strategy, brand management, and franchise development. Currently serving as Senior Manager of Menu Strategy at Cracker Barrel, Judy leads cross-functional teams to enhance system traffic and revenue through innovative product development and seasonal promotions. Prior roles include Brand Manager for CKE Restaurants, overseeing the Burger Product Portfolio for Hardee's and Carl's Jr., and Director of Brand Relationships and Digital Marketing Manager at Local Search Masters, where Judy focused on brand strategy and SEO best practices. Earlier career highlights include Director of Franchise Development at Sells Development, Inc., and various management positions at Affinion Group and AppleOne, showcasing a strong background in product strategy and operational excellence. Judy earned a Bachelor of Science degree in Mass Communication with a focus on Marketing from Middle Tennessee State University.

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