Paulo Roberto Froehner

Paulo Roberto Froehner currently serves as the Vice President General Manager for Building Services at Crane Co., where responsibilities include driving market expansion, new product development, and managing a full P&L to achieve sales and profit targets. Previous roles at Crane Co. encompass Business Line and Commercial Manager for Utilities, specifically focusing on Water and Gas, where strategic growth initiatives were implemented. With a background in R&D and project management at Whirlpool Corporation and other engineering firms, Paulo possesses a robust foundation in strategic marketing and operations, reinforced by an MBA from Cranfield University. Academic credentials also include an Industrial Engineering degree from Universidade Federal de Santa Catarina and studies at Technische Universität Ilmenau.