Crankworx
Darren Kinnaird has been involved in the mountain biking industry for many years, serving as an integral member of organizations such as Crankworx Events Inc., CWX Live Marketing, Freeride Mountain Bike Association, and more. With a background in marketing and project management, Darren brings a wealth of experience to their roles as Managing Partner and Owner. As a Board Of Directors member in several organizations, Darren plays a key role in shaping the future of the mountain biking community.
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Crankworx
Crankworx Events Inc. runs the Crankworx World Tour, a multi-stop, gravity mountain bike festival broadcast globally on Red Bull TV. It brings together the world's best mountain bike athletes to compete in Rotorua, New Zealand, Cairns, Australia, Innsbruck, Austria, and Whistler, Canada. The Crankworx World Tour is a sponsorship-based tourism product tightly partnered with the largest mountain bike news source, Pinkbike.com. Its content can be found on YouTube, Instagram, Facebook, TikTok and more, and it has proven to be a key economic driver for the communities it visits.