Rachel Johnston

Rachel Johnston is a seasoned communications professional with extensive experience in strategic partnerships and marketing across various industries, particularly focusing on women's health and social equity. Currently serving as the Director of Strategic Partnerships at CRAVE since April 2023, Rachel oversees communications with media and partners while collaborating with marketing teams to drive consumer growth. Prior to CRAVE, Rachel held a Strategic Communications Consultant role at McPherson Strategies and was President of Rebellious PR & Consulting, where leadership of a 20+ member team and management of a diverse client portfolio were key responsibilities. Rachel's background also includes significant positions in marketing and communications with organizations such as the Women's Flat Track Derby Association and Angel City Derby, as well as production roles in independent film. Rachel holds a Bachelor's degree in Anthropology from UCLA.