Ariela Grossman

Ariela Grossman is a seasoned marketing professional with extensive experience in brand strategy and creative leadership. Currently serving as the Senior Brand Director of Global Marketing at Crawford & Company since December 2013, Ariela drives global brand strategy and employee engagement, notably launching the brand for Crawford’s Insurtech, Turvi. Previously, Ariela held various positions at Crawford, including Brand Director and Creative Director, where significant contributions included modernizing the global brand and overseeing brand integration for acquisitions. Prior experience includes roles at BBDO Atlanta as a Retail Creative Specialist, Zullo Agency as a Sr. Art Director, and ownership of Ariela Grossman Design & Photography. Ariela's educational background includes a Portfolio degree in Commercial Photography from Miami Ad School and a BFA in Graphic Design and Advertising from Universidad del Arte Ganexa.