Rich Wuerthele

President & CEO at Crayola

Rich Wuerthele is the current President and CEO of Crayola. Rich has previous experience as EVP Bauer Hockey, Home Fragrance CEO Newell Brands, President Tools Business Segment, and VP/General Manager PTD. Rich started their career in 1986 as VP of Marketing for Dewalt/Black&Decker.

Rich Wuerthele received a Bachelor of Science (BS) in Business Administration and Management, General from Alfred University.

Pete Ruggiero - Executive Vice President, Global Operations & Information Solutions, Chuck Linden - Executive Vice President, Global Business Development & Digital Strategy, and Steve Hoff - Executive Vice President & CFO report to Rich Wuerthele.



  • President & CEO

    January, 2020 - present

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