Carl Fritjofsson

General Partner at Creandum

Carl started his career in management consulting and went on to co-found the digital ad network AdProfit, bootstrapping the business into one of the leading digital channels for b2b advertising in the Nordics. Following this, he joined Creandum as a member in the investment advisory team but soon left to co-found Wrapp, which became a portfolio company of Creandum, Greylock and Atomico. As COO of Wrapp, Carl was responsible for scaling the company internationally across 18 markets and raising an aggregate of $27M in VC funding.

After close to 4 years with Wrapp Carl left to work with the world’s most active seed investor 500 Startups in San Francisco, coaching and mentoring early stage companies through an intensive 4 months accelerator program. In parallel to this Carl was a part-time Venture Partner with Creandum supporting its portfolio in the US market. In 2016 Carl scaled up to a full-time role with Creandum being responsible for the firm’s US operations.

Carl is also part of the global venture capital society Kauffman Fellows, and particularly interested in the SaaS and consumer products related to the future of work and food tech, anything gaming-related, as well as products leveraging data transparency and collaboration.



  • General Partner

    November, 2021 - present

  • Partner