Agustin Alaman currently serves as the VP for LATAM at Creatio since April 2025. Prior to this role, Agustin worked at Salesforce from July 2019 to February 2024, holding positions as Regional Sales Director for General Business and Mid Market Sales Director. Agustin's experience includes managing SMB and channel operations at Lexmark International Pte. Ltd. and serving as Country Manager at Endless, Inc. Additionally, Agustin held the VP GPO Mexico position at SAP and served as SMB & Channels Director at Lenovo, where responsibilities included P&L management and developing 4P plans. Earlier roles include Mid Market Sales Director and Channel Sales Director at HP, overseeing significant sales teams and managing substantial quotas. Agustin earned a Licenciatura in Administracion de Empresas from Universidad Anáhuac between 1991 and 1995.
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