Lisa Newby has is the lead webmaster and heads up the outsourced web services team, which provides SEO, social media, newsletter production, web operations and ad ops services to the clients. She also serves as a designer supporting the print outsourcing services.
Lisa comes to Creative Circle after having served as the lead producer for Gannett’s New England newspapers, where she was responsible for optimizing content for the sites and also managing social media posts. Her job was basically to get the highest readership possible from each story and to drive subscription sales by emphasizing content most likely to result in subscription conversions.
Lisa also works as a consultant and trainer and can lead workshops on SEO and social media strategies. So she adds another layer to Creative Circle’s deep training and consulting capabilities.
Lisa has spent almost her entire working career in newspapers, and most of them connected in one way or another with The Providence Journal, where Bill Ostendorf, the founder and president, and two other Creative Circle managers – Scott Kingsley, COO, and Lynn Rognsvoog, design director – overlapped with Lisa’s career.
Current role