Gabriel Piscitelli

Gabriel Piscitelli's work experience includes various roles in media buying and digital marketing.

At Creative Clicks, Gabriel currently holds the position of Team Leader Media Buying, starting in October 2022. In this role, they are responsible for developing media buying strategies, managing display campaigns with a significant budget, providing leadership and training to junior media buyers, and analyzing key performance indicators such as ARPU and margins.

Prior to their current position, Gabriel worked as a Senior Media Buyer at Creative Clicks starting in October 2021. In this role, they managed worldwide campaigns, particularly in the VAS industry, to drive subscription services. Gabriel used a data-driven approach, set up media buying strategies for each service, managed Google ads campaigns with a budget of over $250k per month, and consistently worked towards achieving target CPA and margins.

Before joining Creative Clicks, Gabriel was a Performance Specialist at Brandscape - Lifestyle Creativity. Starting in February 2021, they created campaigns and developed strategies to increase website traffic using platforms such as Google Ads, YouTube, LinkedIn, and Facebook/Instagram Ads. Gabriel optimized campaigns based on key metrics like ROAS and conducted traffic analysis and SEO performance evaluations.

Gabriel also gained experience as a Media Buyer at Produtos Incríveis, starting in November 2020, and at GAVCLUB, starting in August 2020 until January 2023.

Additionally, Gabriel has previous experience in non-digital marketing roles. Gabriel worked as a Compliance Analyst at Prudential Financial from February 2019 to October 2020. Before that, they served as a Human Resources Analyst from August 2018 to February 2019 and as a Training and Development Intern from March 2017 to July 2018.

Overall, Gabriel Piscitelli has a strong background in media buying, digital marketing, and data-driven campaign management. Their experience includes leadership, training, and strategic planning in the VAS industry, as well as expertise in platforms like Google Ads, YouTube, LinkedIn, and Facebook/Instagram Ads.

Gabriel Piscitelli began their education at the Federal University of Rio de Janeiro in 2013, where they pursued a degree in Public Administration. Gabriel completed their studies at the university in 2018, although it is not specified whether they obtained a degree.

In 2018, Gabriel enrolled at the Instituto de Engenharia de Gestão, where they pursued a Master of Business Administration (MBA) Jr degree. Gabriel specialized in Finance, Marketing, and Management during their time at the institute and completed their studies in 2019.

Outside of their formal education, Gabriel has obtained several certifications to enhance their skills and knowledge. These certifications include: Google Ads Display Certification from Google (obtained in February 2022), Financial Markets certification from Yale University (obtained in April 2020), Ética Empresarial certification from Fundação Getulio Vargas (obtained in March 2020), Chora PPT certification from Sputnik | Educação Corporativa (obtained in October 2019), Power BI Certification from Udemy (obtained in February 2019), VBA para Excel certification from CCE - PUC-Rio (obtained in August 2017), Gestão de Fornecedores certification from Inbrasc (obtained in July 2017), Gerenciamento de Projetos certification from Beware Consultoria e Treinamento (obtained in April 2017), Excel certification from Microlins Franchising (obtained in March 2016), Fundamentos da Gestão de Custos certification from FGV (obtained in September 2014), and Motivação nas Organizações certification from FGV (obtained in July 2014).