Martha Borda Heredia

Martha Borda Heredia is an experienced professional in the fields of finance, human resources, and administration. Currently serving as Jefe SAC at Credifamilia Compañía de Financiamiento S.A. since August 2015, Martha is responsible for defining and monitoring the annual action plan for customer service, ensuring timely attention to client inquiries and complaints. Previous positions include Jefe de desembolsos, Jefe de gestión comercial, and Jefe de selección y desarrollo at the same company, where significant contributions were made in areas such as credit management, commercial strategy, and personnel selection. Prior experience includes roles at thyssenkrupp and YanHaas S.A., focusing on human resources, administration, and operational efficiency. Martha holds an Administrator de empresas degree from Corporación Universitaria UNITEC and is pursuing a Diplomado in Gerencia en servicio y experiencia de cliente at Universidad del Rosario.