Jakub Jurdziak

Head Of CRM - CLV Tech Tribe Leader at Credit Agricole Bank Polska

Jakub Jurdziak has extensive experience in customer relationship management and data analytics, currently serving as the Head of CRM and CLV Tech Tribe Leader at Credit Agricole Bank Polska S.A. since December 2011. In this role, Jakub oversees the development and maintenance of the MarTech stack, including a CRM ecosystem based on HCL Unica, while managing architecture, development, and quality assurance teams. Previous positions include director for data mining, CRM support, and marketing automation, where Jakub managed a large team responsible for personalized marketing initiatives and optimizing customer engagement through various channels. Prior to Credit Agricole, Jakub held managerial roles focused on CRM and business intelligence at Getin Noble Bank S.A. and Bank Zachodni WBK S.A. Jakub's academic background includes an MSc in Mathematics from Wrocław University of Science and Technology and an MSc in Economics and Business Administration from Humboldt-Universität zu Berlin.

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