Juan Jose Iguaran Fernandez

Juan Jose Iguaran Fernandez is a Machine Learning Engineer at Mercury® Financial since May 2023, where responsibilities include building end-to-end machine learning solutions to optimize campaign delivery. Previously, Juan served as a Data Science Consultant at AlixPartners from April 2021 to September 2022, developing an automated marketing expenditure diagnosis tool for efficient KPI tracking. At Digitas Argentina, from November 2019 to April 2021, Juan identified target audiences for digital marketing campaigns in the U.S. market. Earlier experience includes a role as a Technical Consultant at GEO from January 2017 to October 2018, focused on data collection and analysis for product implementation, and a civil engineering internship at Cerrejón Colombia in 2015. Juan holds a Master's degree and a Postgraduate degree in Data Mining and Knowledge Discovery from the University of Buenos Aires, and a Bachelor's degree in Civil Engineering from Pontificia Universidad Javeriana.