Sasha Dookhoo (she/her)

Sasha Dookhoo has a diverse work experience spanning various roles in the field of communications and marketing. Currently, they serve as the VP of Enterprise Tech + Business Development at Crenshaw Communications, where they are responsible for driving media relations and thought leadership strategies for enterprise tech accounts. Sasha also leads new business development efforts and supports initial onboarding.

Prior to this, Sasha worked as an Account Director at Crenshaw Communications, where they played a key role in managing client accounts. Before joining Crenshaw Communications, they held the position of Account Director at N6A, where they focused on tech accounts.

Sasha's experience also includes working as an Account Manager at SourceCode Communications, where they created client stories to generate top-tier coverage for B2B tech clients. Sasha also led long-term strategy and provided ongoing counsel to clients.

Earlier in their career, Sasha worked at PAN Communications as a Senior Account Executive, where they executed strategic efforts for clients and managed team workflow. Sasha also gained experience at Vantage PR, initially as an Account Coordinator and later as an Account Executive, where they focused on client retention and cultivated relationships with editors and analysts.

Prior to their agency roles, Sasha gained experience as a Marketing Communications Coordinator at ACUDYN, where they implemented marketing strategies and oversaw communication initiatives. Sasha also worked as a PR/Social Media Intern at Barkley, where they generated social media reports and created content for clients.

During their time as an intern at the UCF Alumni Association, Sasha contributed to various marketing and communication initiatives, including writing articles for the association's magazine and designing flyers. Sasha also gained experience as a Public Relations Intern at Massey Communications, where they handled press releases, media advisories, and social media campaigns.

Sasha's early career included an internship at the UCF Alumni Association, where they implemented promotional tactics for various alumni chapters and assisted with event planning and execution.

Overall, Sasha Dookhoo brings a wealth of experience in media relations, client management, strategic planning, and communication strategy across various industries.

Sasha Dookhoo has a strong educational background in mass communications and advertising/public relations. Sasha obtained their Bachelor of Arts (B.A) degree, with honors (Cum Laude), from the University of Central Florida. The specific dates of their undergraduate studies are not provided. Additionally, Sasha pursued further education and completed their Master of Arts (MA) degree in Mass Communications from the University of Central Florida from 2013 to 2015.

In addition to their degrees, Sasha has also obtained significant certifications related to their field. In May 2015, they received a Corporate Communication Certificate from the University of Central Florida. Furthermore, in April 2015, Sasha became a Hootsuite Certified Professional, demonstrating their expertise in social media management. More recently, in May 2020, they obtained a certification named "Fundamentals of Media Relations" from Muck Rack, further enhancing their skills in the field.