Chema Buenechea

Chema Buenechea is an accomplished professional with extensive experience in strategic planning, program management, and digital transformation within major corporations. Currently serving as the Head of PMO for Global Procurement Digitalization at CRH since April 2015, Chema leads a directive PMO that focuses on the digitalization of procurement processes using Coupa and APEX. Previously, Chema held key positions at Heineken HQ as a Senior Strategic Planner and Programme Director, where strategic planning for Heineken Russia was developed, and at PepsiCo as the Europe IT Transformation Director and Spain CIO, where a standard IT operating model was deployed across Europe. Chema's earlier background includes roles in business processes management at Pepsi Bottling Group and management consulting at Accenture. Educational achievements include a Master's in HR Management and an MBA from Universidad Nacional de Educación a Distancia, alongside various leadership and technical training programs.