Ben Hirschfeld

Ben Hirschfeld currently serves as Chief Commercial Officer at Cricket NSW since October 2018, previously holding the role of General Manager, Commercial. From October 2013 to October 2018, Ben operated Generate Australia, a consultancy focusing on commercial, marketing, and sponsorship strategy. Prior experience includes serving as Director of Corporate Partnerships and Cricket at the McGrath Foundation, where responsibilities included expanding corporate income and enhancing partnerships, and as Commercial Manager at Football Federation Australia, managing various commercial partnerships. Ben's early career included business development at Aristotle and roles in sponsorship management at Football Federation Australia during a significant growth phase. Ben holds a Mini MBA in Marketing and Brand Management from AGSM @ UNSW Business School, a Bachelor of Science in Information Technology and Sport Science from Nottingham Trent University, and an Advanced Diploma in Business Marketing from APM College of Business and Communication.