Bairam Maliane

Bairam Maliane is an experienced professional in digital marketing and account strategy, currently serving as Head of Retail France at Criteo since December 2017. In this role, Bairam leads a cross-country team of 10 Account Strategists across France, Italy, and Spain, focusing on customer retention and revenue growth through upselling. With a background in account management, Bairam previously held positions including Head of Account Strategy Growth France and Team Lead Account Strategy Southern Europe, where responsibilities involved developing client relationships, optimizing account performance, and analyzing performance metrics. Prior to Criteo, Bairam worked at Solocal Group as a Digital Marketing Strategist, supporting the sales team and optimizing client systems for the BRIDGE platform. Bairam holds a Master's in Sales Engineering from Euridis Business School and a Bachelor's degree in Marketing and Business Development from ESGCI.