Lara Siqueira

Lara Siqueira has extensive experience in sales and marketing, primarily in the digital marketing sector at Criteo since April 2016, where Lara currently serves as Manager of Sales Team for South America Markets, overseeing the New Business unit and managing a team of Account Executives. With a proven track record in scaling market penetration and driving revenue, Lara has successfully integrated over 30 accounts per quarter and expanded client relationships across Latin America. Previous roles at Criteo include Sales Team Lead and Agency Partner for Spanish Americas, as well as Senior Sales Manager, showcasing a strong history of exceeding sales targets. Earlier experience includes roles at UBM Brazil and Equilibrium Consultoria em Saúde e Nutrição, focusing on account management and marketing strategy for significant clients. Lara holds degrees in Nutrition and Public Health from USP, a postgraduate degree in Marketing Management from FAAP, multiple certificates from Columbia Business School in Digital Communication and Marketing, and is currently pursuing an MBA in Human Resource Management from FGV.