Tatiana Bakhareva

Tatiana Bakhareva is an experienced finance professional currently serving as FP&A Project Manager at Criteo since October 2023. Previous roles include Finance Manager at Bitio, where responsibilities encompassed P&L reporting for multiple brands, development of FP&A processes, and management reporting using SQL and Python. As a Finance & Marketing Analyst at Zenement, Tatiana conducted marketing KPI analysis and managed advertising campaigns across various European markets. A background includes a Senior FP&A Analyst role at Amway, where Tatiana managed budget preparation for a $200M revenue region, and significant financial analysis experience at Aspen Pharma Group, Nestlé, KPMG, and John Deere. Educational credentials include a Master's degree in Digital Marketing and eCommerce from EAE Business School and a Master's degree in Corporate and Strategic Management from Plekhanov Russian University of Economics.