Critical Mass
Ashleigh Fehmie is an accomplished program director with extensive experience in digital experience design and account management. Currently at Critical Mass since November 2020, Ashleigh has held multiple roles, including program director and senior producer, contributing to the agency's focus on exceptional customer experiences. Prior experience includes senior account director positions at both Self-Employed and MassMedia Marketing, where Ashleigh significantly increased client retention and agency profitability. Other notable roles include creative account director at Discovery Inc., and account director at Crisp, where Ashleigh led teams in managing high-profile client relationships. Ashleigh's academic credentials include a Master of Arts in Media, Culture and Communication from UCL, a Bachelor of Arts in Communication, Advertising from California State University, Fullerton, and associate degrees from Golden West College.
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