Gianfranc Ciarmela

Gianfranc Ciarmela currently serves as the Marketing Science Director at Critical Mass, a role held since July 2015, where responsibilities include managing the Nissan and Infiniti Canada accounts through site reporting and brand campaign analysis. Previous positions at Critical Mass include Associate Director, Marketing Science Lead, Senior Marketing Science Analyst, and Marketing Science Analyst. Prior to this, Gianfranc worked as a Key Holder at Nomad from June 2014 to February 2018, where engagement with brand communities via social media was emphasized. A brief tenure as a Financial Advisor at Scotiabank showcased abilities in customer relationship management, while coaching roles at Richview Collegiate and Elite Basketball Camps highlighted leadership and mentorship skills. Educational qualifications include a Bachelor's Degree in Marketing from Ryerson University, completed in 2015.