Jaimie Patel

Senior Vice President Marketing Science at Critical Mass

Jaimie Patel has a diverse work experience spanning over two decades. Jaimie most recently held the position of Senior Vice President Marketing Science at Critical Mass, starting in November 2020. Prior to that, they served as the Vice President Marketing Science at the same company from August 2019 to November 2020.

Before joining Critical Mass, Jaimie worked as a Data Science and Analytics Consultant at AKQA from February 2019 to August 2019. Jaimie also took a Maternity Leave from January 2018 to January 2019.

Earlier in their career, Jaimie worked as a Data and Strategy Consultant at R/GA from August 2017 to January 2018. Jaimie also held a key leadership role at Digital Ecosystems as the Chief of Operations, Product and Data Science from April 2013 to July 2017.

Jaimie's extensive experience includes working at ReachLocal, where they served as the Sr. Director, Client Services and Business Intelligence from August 2011 to March 2013. Jaimie was also the Sr. Director, Global Marketing Operations Los Angeles at the same company from May 2005 to August 2011.

In addition, Jaimie has experience as a Senior Product Manager at Starfish Technologies from October 2000 to June 2003. Jaimie began their career at Marks and Spencer as a Commercial and Finance Analyst from March 1999 to September 2000.

Jaimie Patel obtained a Bsc degree in Mathematics and Computer Science from UCL in the years 1995 to 1998. Subsequently, Jaimie pursued an MBA degree specializing in Marketing & Entrepreneurship at Pepperdine Graziadio Business School from 2003 to 2005.

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