Critical Mass
Jennifer Wang is a highly experienced product designer with a focus on user experience and interaction design across multiple industries. Currently serving as the Lead Product Designer at Critical Mass since October 2025, Jennifer has previously held key positions at companies such as Apple and Amazon, where significant contributions included leading AI-driven personalization for Siri and launching innovative multimodal Alexa experiences, respectively. With a strong background in design leadership, Jennifer spearheaded the redesign of TripAdvisor's mobile apps, resulting in substantial increases in user engagement and conversion rates. Jennifer's earlier roles involved strategic UX research and foundational design work in emerging startups, supported by a Master's degree in Human-Computer Interaction from DePaul University.
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