Joanna M.

Joanna M. has extensive experience in strategy and creative planning, working for various companies throughout their career. Their most recent role was as a Strategy Director at Critical Mass, starting in October 2020. Prior to that, they worked as a Freelance Brand Strategy Director from May 2020 to October 2020, managing their own brand strategy business.

From 2016 to 2020, Joanna worked at Tether, starting as a Senior Creative Strategist and later becoming an Associate Creative Strategy Director. In these roles, they were responsible for developing and executing strategies for brand positioning, campaigns, web development, packaging, and more. Joanna also established personal brand positioning for Peloton instructors and infused strategic thinking across the agency.

Before Tether, Joanna worked as a Senior Brand Planner at The Richards Group from 2015 to 2016. Joanna played a key role in helping AE Dairy connect with moms and established brand strategies based on consumer insights for various clients.

Joanna's career started at Razorfish in 2007, where they worked as an Account Planner until 2011. Following that, they joined Optimedia US as a Supervisor, Research and Insights, leading communication strategies and digital partnerships that drove films to the top spot on their opening weekends. Joanna also had the opportunity to work on unique projects, including a Google Chrome experiment featured on the Google homepage for the movie Oz: The Great and Powerful.

In 2013, they joined Wunderman Seattle as a Senior Account Planner, where they led CRM efforts for Xbox and launched campaigns for Halo: 5 Guardians.

Joanna's career journey showcases a strong background in strategy, creative planning, and brand positioning, with a focus on developing effective marketing and communication strategies across various industries.

Joanna M. holds a Bachelor of Arts degree in Communication from Pacific Lutheran University. No specific start or end year of their education is mentioned.