Nee Maduna

Nee Maduna is a seasoned marketing professional with extensive experience in data analysis and strategic insights across various industries. Currently serving as Marketing Science Lead at Critical Mass since April 2024, Nee collaborates with client account and data science teams to deliver advanced measurement solutions that enhance campaign strategies. Previously, Nee was Manager of Strategic Insights at DAC, where responsibilities included audience segmentation and presenting media optimization insights to executive leadership. Additional roles include Senior Data & Insights Analyst at We Are Social, where Nee contributed to successful digital media campaigns, and Senior Social Media Analyst at Corus Entertainment, focusing on data reporting and content strategies. Nee began a career in social media management, with earlier positions at napkin marketing and SilverHouseHD. Educationally, Nee holds a Data Analytics Certificate from George Brown College, specializing in data modeling and database administration.