Critical Mass
Sara Anhorn has over 21 years of experience in various roles at Critical Mass. Sara started in the company as a Senior Project Manager in 2000 and later became a Program Director in 2004. From 2007 to 2009, they served as the Vice President of Global Business Operations. In 2010, they took on the role of Vice President of People, where they led the Human Resources and Employee Experience Groups. In 2015, they became the Vice President of Operations and then transitioned to the role of Vice President of Project Management in 2018. Sara was promoted to Senior Vice President of Talent in 2018 and later became the Executive Vice President of Talent in 2019. Currently, Sara is the Chief Talent Officer at Critical Mass, a position they have held since December 2020. Throughout their career, they have gained expertise in project management, people development, and digital marketing.
Sara Anhorn started their education in 1996 at the University of Alberta. Sara graduated in 2000 with a Bachelor of Arts, Honours degree, majoring in History and minoring in Political Science. In 2008, they attended Babson College for a brief period of time, although the specific degree and field of study they pursued at this institution are unknown.
Critical Mass
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Critical Mass was founded when a design visionary and a successful entrepreneur came together with a focus on digital experiences in a rapidly evolving space. Over the next 22 years, we helped global brands reimagine digital and transform their businesses though strategic consulting, innovative creative ideas and cutting-edge technology thinking.Today, we are 950 employees across 12 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our work and services, mentoring our talent, and ensuring we deliver of industry-leading work. We believe this is core to our success as a digital leader.We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.Services: Strategy & Planning: Customer Experience Strategy, Digital Transformation, Brand Strategy, E-Commerce, Digital Identity, Technical StrategyExperience Design: User Experience, Responsive Design, E-Commerce Design, Brand Creation, Digital Product Design, Web & Mobile Design, Voice Interfaces, Intranet Design, Physical & SpatialMarketing Communications: Channel Planning, Integrated Campaigns, Social Programs, Content Creation & Planning, Search Marketing, Media Planning & BuyingTechnology & Implementation: Solution Architecture, Prototyping, Application Development, Systems Integration, Web & Mobile Development, Search Optimization, DevopsMarketing Science: Data Strategy, Segmentation & Targeting, Attribution Marketing, Testing & Optimization, Measurement Planning & Implementation