Shana F.

Strategy Director at Critical Mass

Shana F. has a diverse work experience spanning over 15 years. Shana is currently employed as a Strategy Director at Critical Mass since August 2021. Prior to this, Shana worked as a Brand Strategy Consultant and owner of "Strategy With Shana" from February 2020 to August 2021. During this period, they also served as a partner at redambush.com.

Before starting their own consultancy, Shana worked as a Director of Strategy at The Infinite Agency from 2018 to February 2020. Shana also held the position of Director, Strategy at The Marketing Arm in 2017. Shana gained valuable experience in the food industry as a Freelance Recipe Tester at HelloFresh from July 2016 to January 2017.

From 2012 to 2017, Shana worked as a Strategy Director at Ansira. Before that, they served as a Management Supervisor at MRY from 2011 to 2012. Prior to MRY, Shana worked at Publicis from 2008 to 2011, where they held the role of Account Supervisor & Strategic Insights/Account Planning.

Shana's early professional experience includes working as an Account Manager at SapientRazorfish from 2006 to 2008. Shana started their career as an Assistant Account Executive at Ogilvy in 2006.

Overall, Shana F. brings a wealth of experience in strategy, brand consulting, and account management to their current role as Strategy Director at Critical Mass.

Shana F. has a Bachelor of Science degree in Advertising from The University of Texas at Austin. Shana also has a minor in Business Foundations from the Texas McCombs School of Business.

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