Heidi Cooley

SVP & Chief Marketing Officer at Crocs

Cooley joined Crocs in 2016 as vp of global marketing and was elevated to head of global marketing last year. During that time, Cooley expanded the brand’s global “Come As You Are” campaign, which celebrates individuality, self-expression and uniqueness. The campaign has also prioritized consumer listening and invested in brand activations.


  • SVP & Chief Marketing Officer

    April, 2021 - present

  • Head of Global Marketing

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