Derek Reding

Canadian Sales Manager - Partner Services at Croptimistic Technology

Derek Reding has a range of work experience in various roles and industries. Starting in 2007, they worked at Saskatoon Media Group as a Sales Representative for 92-9 The Bull until 2014. In 2014, they joined FarmLink Marketing Solutions as a Marketing Advisor, a role which they held until 2015. Following this, Derek worked as an Account Executive for the Saskatchewan Rush Lacrosse Club from 2015 to 2016. Moving on, they joined Cervus Equipment where they held two positions: Agriculture Sales Representative from 2017 to 2018 and Industry Marketing Advisor, Saskatchewan from 2016 to 2017. From 2018 to 2023, they were an Account Manager at Farmers Edge, responsible for managing relationships with clients and overseeing a substantial acreage in Saskatchewan. Currently, Derek is the Western Canadian Sales Manager - Partner Services at Croptimistic Technology Inc.

Derek Reding completed their Bachelor of Science (BSc) in Kinesiology with a major in Exercise & Sport and a minor in Commerce from the University of Saskatchewan in 2006.

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