Crosscut Strategies
Shelly Malone is a seasoned health tech marketing expert currently serving as a Senior Advisor at Crosscut Strategies, LLC, since March 2025, while also self-employed as a Health Tech Marketing Consultant since June 2022, focusing on enterprise go-to-market strategies for high-growth companies. Previously, Malone held the position of Head of Enterprise Marketing at Galileo from May 2021 to August 2022, where all marketing strategies for the virtual care Enterprise vertical were managed. Prior to that, Malone was the Head of Marketing at Crossover Health from August 2017 to March 2021, leading initiatives that resulted in significant revenue growth, a company rebrand, and the launch of virtual and hybrid care models. Malone also has experience as an author, with the book "INFLAMED," published in June 2016, achieving recognition as a #1 new release on Amazon. Academically, Malone holds a Master's degree in Public Health from UCLA and a Bachelor's degree in Nutritional Science from California Polytechnic State University-San Luis Obispo.
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Crosscut Strategies
Crosscut Strategies, LLC is a strategic communications and public affairs firm based in Washington, DC that brings our experience in policy, politics, and media to help our clients achieve their goals. From regulatory and legislative challenges to thought leadership and crisis management, we know how to move quickly and effectively to reach and move the audiences that matter.