Rachel Travis

Rachel Travis is a seasoned professional with extensive experience in membership engagement and marketing, currently serving as the Member Engagement Manager at Crossover Health since March 2022. Prior to this role, Rachel held multiple positions at AHIMA from March 2008 to April 2022, achieving significant results such as a 74% increase in membership and improved retention rates through innovative onboarding strategies. Earlier career milestones include leadership in sales and business development at Life Services Network of Illinois, and account management at Avectra and National Automatic Merchandising Association, where Rachel consistently exceeded sales targets. Rachel holds a Master of Science in Integrated Marketing Communications from Eastern Michigan University and a Bachelor of Arts in Communication with a focus on Public Relations from the University of Nevada-Las Vegas.