Richelle Nielsen

Richelle Nielsen is a seasoned marketing professional with extensive experience in member and client engagement and strategic marketing across various sectors, particularly in healthcare. Currently serving as Senior Manager of Member & Client Engagement at Crossover Health since April 2021, Richelle drives data-based marketing strategies for a Fortune 500 client list. Prior roles include Sales Education/Sales Enablement Manager at Premera Blue Cross, where Richelle led transformative sales enablement initiatives, and Director of Product Marketing at both Virence Health and GE Healthcare, overseeing multi-channel marketing programs that surpassed lead generation goals. Richelle also held leadership positions at Premera Blue Cross in strategic and senior marketing management, focusing on individual health plan marketing strategies, and prior to that, established a marketing consultancy. Richelle holds a Bachelor of Arts in Journalism and Technical Communications from Colorado State University.