Lara Ashley

Executive Change Advisor - Housing Transformation at Croydon Council

Lara Ashley, PhD, is an experienced executive in organizational development and change management, currently serving as the Executive Change Advisor for Housing Transformation at Croydon Council since June 2022. As the Managing Director and Founder of Ashley Consulting Ltd since 2006, Lara has led teams in delivering diverse interventions aimed at enhancing organizational effectiveness. Previous roles include Executive Change Advisor at Lewisham Homes, where a culture change program was devised to improve service delivery for 20,000 residents, and Interim Strategic Director of Organizational Development at Tower Hamlets Homes, overseeing a transformational People Strategy. Lara's earlier career includes consultancy positions at BAA, The Management Centre, and Aon Consulting, alongside a robust academic background with a PhD in Management and Systems from Cass Business School.

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