Daniela Zanin serves as Gerente Executiva de Marketing | Inovação | Inteligência de Mercado at CRS Brands since June 2021, overseeing the strategy, execution, and performance of several beverage brands. Previously, Daniela co-founded DZ Marketing, focusing on innovation projects and go-to-market strategies from July 2019 to June 2021. In a prior role at Softys, Daniela consulted on product development for tissue and personal care lines, collaborating with diverse teams. Daniela held managerial positions in innovation and marketing at Santa Helena Indústria de Alimentos, responsible for strategy and performance across multiple product lines. Earlier experience includes category management at BRF and various internships in strategic planning and product performance. Daniela holds a specialization in Marketing Engineering from FIA Business School and a degree in Business Administration from Universidade Estadual Paulista Júlio de Mesquita Filho.
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