Asha Easton

Asha Easton serves as the Immersive Tech Network Lead at Innovate UK since January 2024 and is the Director of the UK XR Hack, organizing a major hackathon in partnership with PwC. Asha also holds the position of Industry Expert at the OECD Global Forum on Technology and serves on the SXSW Pitch Advisory Board. Asha is a co-founder of the XR Diversity Initiative and has multiple advisory roles, including with BOM - Birmingham Open Media and Crucible. As an AR/VR Standards Committee member at BSI, Asha's extensive experience also includes previous leadership at Innovate UK KTN. Asha earned an Honors Specialization BA in Relations et affaires internationales from Western University.