Andrea Callanta

Andrea Callanta has a diverse work experience spanning multiple companies and roles. In 2005, they started their career as a Marketing Project Manager at Kotick Marketing Group and stayed there until 2013. From 2013 to 2015, they served as the National Marketing Manager at Freshology, Inc.

In 2015, Andrea joined Mattel, Inc. as a Digital Marketing Manager, overseeing global CRM and ecommerce initiatives for brands like Barbie, Hot Wheels, Fisher-Price, and more. Andrea achieved significant success with e-commerce campaigns, generating a 36% revenue lift and exceeding acquisition goals.

From 2018 to 2020, they worked at The Garage Team Mazda as the Director of CRM. In this role, they managed customer relationship management strategies until March 2020.

In March 2020, Andrea joined Kitchen United as the Director of Consumer Marketing. Their responsibilities included leading consumer initiatives to drive national growth through partnerships with key retailers like Kroger and Westfield Center Malls. Andrea created omni-channel journeys, which resulted in over 80% of channel revenue being driven through various initiatives. Additionally, Andrea launched the nation's first "Multi-Restaurant Ordering" mobile app platform on Apple and Google Play stores.

Most recently, they have joined Crunchyroll in April 2022 as the Senior Manager of Lifecycle Marketing. Details about this role beyond the start date are not provided.

Andrea Callanta attended California State University, Fullerton from 2002 to 2005, where they earned a Bachelor of Arts degree in Public Relations & Marketing.