Kyra Carpenter

Director, User Acquisition at Crunchyroll

Kyra Carpenter has a diverse work experience spanning multiple companies and roles. Kyra began their career at the University of Michigan as a Research Assistant, where they worked on various projects involving data collection, data entry, and qualitative analysis. Kyra then joined ProQuest as a Global Customer Support Representative, providing assistance to customers. After that, Kyra worked at iProspect, first as a Senior Associate in Paid Social and later as an Account Lead in Search, Social, and SEO. Kyra then moved to Crunchyroll, where they held several roles, including Associate Manager, User Acquisition Marketing, User Acquisition Manager, and currently, Senior User Acquisition Manager.

Kyra Carpenter earned a Bachelor's degree in Psychology and Japanese from the University of Michigan, where they attended from 2008 to 2012. Kyra has also obtained additional certifications, including Kenshoo University certification from Kenshoo in February 2017, Twitter Flight School certification from Twitter in February 2017, and a Coursera Course Certificates for Market Research and Consumer Behavior in July 2016.

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Timeline

  • Director, User Acquisition

    June 1, 2024 - present

  • Senior User Acquisition Manager

    February, 2021

  • User Acquisition Manager

    February, 2020

  • Associate Manager User Acquisition Marketing

    May, 2019