Crypto.com Arena
Sarah Wietecha is an experienced professional in event production and theatre management, currently serving as the Assistant Manager of Event Production at Crypto.com Arena since May 2023. Prior to this role, Sarah worked as a Production Assistant at VIVA Creative, providing support for national and international events. Experience includes working with Broadway In Chicago and The Den Theatre Chicago, overseeing production logistics and stage management. As a Digital Sales Coordinator at Nexstar Media Group, Sarah managed digital advertising content and collaborated with clients. Earlier roles involved marketing and public relations internships, as well as leadership positions in theatre organizations, showcasing skills in event coordination, social media strategy, and artistic direction. Sarah holds a Bachelor of Arts in Theatre/Theatre Arts Management from Michigan State University and is an alumnus of The Second City Conservatory Program in Acting and Improvisation.
Crypto.com Arena
Beginning with Bruce Springsteen and the E Street Band’s opening night concert on October 17, 1999, more than 50 million guests have come to the AEG-owned and operated Crypto.com Arena to attend a schedule of prestigious concerts, sporting events, award shows, family shows and other major attractions unmatched by any arena. As the home of four professional sports franchises, the NBA’s Los Angeles Lakers and Los Angeles Clippers, the NHL’s Los Angeles Kings, and the WNBA’s Los Angeles Sparks, Crypto.com Arena has proven to be a home court advantage for the local teams with the Lakers capturing five NBA Championships and the Kings winning two Stanley Cup titles since 1999, while the Sparks captured back-to-back WNBA Championships in their first two Crypto.com Arena campaigns and brought home their third WNBA Championship in June 2016. Crypto.com Arena continues to distinguish itself as the host of major, high-profile events of national and international distinction including the 2004, 2011 & 2018 NBA All-Star Weekends, the 2002 & 2017 NHL All-Star Games and 2010 NHL Draft, 2002 U.S. Figure Skating Championships, the 2000 Democratic National Convention, 2009 ISU World Figure Skating Championships, 17 of the last 19 GRAMMY Award shows, 11 X Games competitions, four WTA Tour Championships, 12 Pac 12 Men’s Basketball Championship tournaments, 2013 & 2018 NCAA Division I Men's Basketball Championship West Regional and the Michael Jackson Public Memorial Service on July 7, 2009. Crypto.com Arena’s first 19 years have also been marked with performances and special events that brought international stature to Los Angeles’ sports & entertainment legends.