Vivian Gomes

SVP, Chief Marketing Officer at Movate

Vivian Gomes is currently the SVP, Chief Marketing Officer at CSS Corp. Prior to this, they were the VP - Marketing at Cloud Lending Solutions from November 2015 to January 2017. Vivian was responsible for leading a team of 10 marketing specialists to plan and execute global marketing and demand gen programs.

Under their leadership, the average monthly lead generation increased by 100% within 3 months of joining the organization. Vivian also sourced over 70% of new company revenue in 2016 through marketing channels and grew y-o-y pipeline by 2X. In addition, they hired a new digital marketing agency and led the revamp of the company website.

As part of a re-branding exercise, they also led the re-design and launch of a new company logo, collaterals & thought leadership. Vivian introduced a sales intelligence framework covering over 10,000 target accounts providing hot news and alerts to sales. Furthermore, they segmented and grew the target DB by 500% in 1 year through web research and other data subscriptions. Lastly, they managed the annual marketing budget, aligned and maximized spend across channels with highest ROI.

Vivian Gomes has a PGDM in Strategic Marketing & IT from the Indian School of Business, and a B.E. in Electrical & Electronics Engineering from Manipal Academy of Higher Education. Vivian also has certifications from LinkedIn in Online Marketing Fundamentals, SEO Fundamentals, Mobile Marketing Strategy, and Top 10 Marketing Challenges.

Their manager is Sunil Mittal, CEO. Vivian Gomes works with Ashok Philipose - EVP, Chief Delivery Officer, Ajay Tyagi - EVP, Digital, Product & Platform Services, and Siddharth Victor - SVP, Sales & Solutions, Support Services.

Timeline

  • SVP, Chief Marketing Officer

    Current role

  • SVP & Head of Marketing & Inside Sales

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