Douglas Reid

Vice President Of Product Management & New Business Development at CSW Industrials

Douglas Reid has extensive work experience in marketing, product management, and business development. Douglas has held various leadership positions in notable companies such as CSW Industrials Inc., MeadWestvaco (MWV), Dow Reichhold, Avery Dennison, and PPG Industries.

At CSW Industrials Inc., Douglas served as Vice President of Marketing and Product Management, overseeing design, engineering, research & development, and quality functions. Douglas developed and implemented market growth strategies, expanding sales in key global markets.

During their time at MeadWestvaco (MWV), Douglas held the role of Vice President of Marketing and Product Management, where they led marketing and product management for packaging materials. Douglas created and executed marketing plans to increase sales in the food and food service markets. Additionally, they served as Vice President of Materials and Security Packaging Business, restructuring two materials businesses and focusing on major CPG brands to increase profit margins.

At Dow Reichhold, Douglas worked as a Global Marketing Manager, directing marketing efforts for a Dow Chemical joint venture. Douglas achieved double-digit annual profit growth through product re-positioning, resource allocation, new product commercialization, and expanding distribution in China.

At Avery Dennison, Douglas served as a Marketing Manager, heading business development efforts for decorative plastic films in consumer and industrial applications. Douglas led business development efforts for a new manufacturing operation and generated revenue in the commercial truck market.

At PPG Industries, Douglas held the position of Sales Manager, managing commercial relationships with a global coatings customer. Douglas successfully proposed new business opportunities and coordinated new product introductions. Douglas also worked as a Marketing Analyst, creating a successful business plan for a venture in aftermarket vehicle accessories that delivered significant growth and won industry innovation awards.

Throughout their career, Douglas has demonstrated expertise in developing marketing strategies, leading cross-functional teams, driving profitable growth, and expanding into new markets.

Douglas Reid holds a Master of Business Administration (MBA) degree from the University of Michigan - Stephen M. Ross School of Business, which they obtained from 1996 to 1999. Their field of study during their MBA program was Business Administration and Management, General. Prior to that, from 1988 to 1992, they completed their Bachelor of Engineering (BE) degree in Chemical Engineering at McGill University.

Additionally, Douglas Reid has obtained two certifications. Douglas is a Certified New Product Development Professional, which they received from the Product Development and Management Association (PDMA) in January 2006. Douglas also holds a Marketing Certification, although the exact institution and the date of obtaining it are unknown.

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