Bridget Cordero

Bridget leads CTNext’s marketing and brand activation efforts. She is responsible for all branding, communication, and events in support of CTNext’s various initiatives. She joined in the summer of 2022 to bring a fresh perspective to the organization’s marketing approach and elevate awareness of CTNext in the Connecticut market as well as the broader region.

Bridget has held a range of marketing, public relations, and experiential positions at various agencies throughout her career. Just prior to joining CTNext, she provided freelance marketing services to small businesses and large corporate brands in the Hartford area including UConn Health’s Health Disparities Institute and The LEGO Group. As Experiential Account Director at Corso Marketing Group, a creative agency, she oversaw Heineken USA’s event sponsorship portfolio, leading integrated marketing plans and on-site activations at lifestyle events such as the U.S. Tennis Open in New York and the Coachella Music Festival in California.

While managing Mastercard’s Arts & Culinary partnerships in the U.S. at Octagon, a management consulting firm for athletes and personalities, she vetted, negotiated, and optimized partnership opportunities across iconic arts and culinary properties like Carnegie Hall and Food Network’s South Beach Wine and Food Festival. Earlier in her career, Bridget was a Public Relations Brand Manager at Cronin, an independent marketing and advertising agency, where she supported media relations, social media strategy, and event coordination for McDonald’s in Connecticut and Western Massachusetts.

A native and current resident of Connecticut, Bridget holds a Bachelor of Arts in Communication and Media Studies from Central Connecticut State University in New Britain. Looking forward, she hopes to inspire the next generation of creative minds and culture innovators to own their unique talents and perspectives and turn their daydreams into reality on a local and community level.