James Kitovitz

James Kitovitz is an accomplished sales and marketing executive with extensive experience in pricing strategy, product marketing, and commercial management across various sectors, particularly in B2B SaaS and subscription services. Currently serving as the Director of Sales, Marketing & Commercial at Cuckoo, James focuses on enhancing customer lifetime value and optimizing customer acquisition costs through strategic proposition design and cash control. Previous roles include Senior Director and Global Head of Pricing at Trustpilot, where James led go-to-market transformation and monetization initiatives, and Director of Propositions at BT, responsible for B2C subscription revenue growth. James holds a BSc (Hons) in Politics from the University of Bristol and a Chartered Postgraduate Diploma in Marketing from the Chartered Institute of Marketing.