Alessandro Pessana

Alessandro Pessana is a seasoned marketing professional with extensive experience in brand management and product development. Currently serving as Marketing Manager at CUKI Cofresco S.p.A. since November 2007, Alessandro oversees the entire product process for the Cuki Masterbrand, including consumer insight research, production implementation, and logistics. Previously, Alessandro held the position of Senior Brand Marketing Manager, where responsibilities included restructuring the Tonkita brand portfolio and image. Alessandro's career began at Unilever HPC, where roles included Brand Manager, National Account Manager, and Junior Brand Manager, focusing on marketing strategies for Dove skin care. Additionally, Alessandro completed a traineeship at Bacardi and an internship at Valeo. Academically, Alessandro holds a Bachelor's degree in International Marketing from the Università degli Studi di Torino and participated in an Erasmus program at the University of Surrey.